EL AL has implemented revenue-based earning for its Matmid Club members, replacing distance-based earning. Members now earn miles based on the amount spent with the airline, except for partner airlines where the previous award charts remain. Existing balances were multiplied by 50 in line with the new rates. Co-brand FLY CARD holders will receive mileage bonuses and additional perks at Gold or higher status. However, the partner award charts for lower-fare tickets are not as generous as the revenue-based system. EL AL has also announced a strategic partnership with Delta, which will provide reciprocal earnings and benefits with SkyMiles.
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EL AL, the flag carrier of Israel, has recently made significant changes to its Matmid Club loyalty program. One of the major changes is the transition from distance-based earning to revenue-based earning. This means that members now earn miles based on the amount of money they spend on flights with EL AL, except for partner airlines where award charts still apply.
Under the new system, regular members earn 6 points for every dollar spent, while elite members earn higher rates depending on their status. Existing balances were also multiplied by 50 on September 1st, 2023, in line with the new earning rates. Co-brand FLY CARD holders also receive a mileage bonus and additional perks when they reach Gold or higher status.
It’s important to note that revenue-based earning is not available on codeshare flights or packages, as the fare is not visible to the airline in these cases. Additionally, taxes and fees do not count towards miles earned.
While EL AL has partner award charts for lower-fare tickets, the earning rates are not as generous as the revenue-based system. For example, on long-haul routes in economy class with partner airline Etihad, passengers can earn anywhere from 500 to 1,750 miles depending on fare class. In comparison, spending just $90 to $300 with EL AL can earn more miles, even if the ticket costs more in reality.
EL AL has partnerships with airlines such as Alaska Airlines, Etihad, Aeromexico, and Qantas to earn points through partner award charts. However, earning rates for economy passengers may not be as beneficial compared to other loyalty programs. It is worth considering crediting flights to another airline for longer routes, while EL AL’s Matmid Club may still be optimal for certain redemptions, especially for those living in Israel.
In addition to these changes, EL AL has also announced a strategic partnership with Delta, which will provide reciprocal earnings and benefits with Delta’s SkyMiles program. This partnership is expected to launch in the coming months or in 2024, allowing Matmid Club members access to a valuable program and a new hub in the US.
Overall, these changes and partnerships indicate that EL AL’s Matmid Club is expanding its presence and aiming to become a popular loyalty program globally. The shift to revenue-based earning and the addition of new partners offer members more opportunities to earn and redeem miles.
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