Canon U.S.A., Inc. Unveils ‘Journey Beyond the Destination’ Theme at CES 2024

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Canon U.S.A., Inc. will be showcasing an immersive travel-themed experience at CES 2024, featuring innovative technologies that elevate the end-users’ experience. The exhibit will include virtual reality innovations, content creation technology, and a virtual scavenger hunt. Guests will also be able to experience a sports match from various angles using the Free Viewpoint Video System. Canon’s mixed reality concept model, immersive virtual reality software, and AMLOS solution will also be featured, offering a glimpse into the future of visual storytelling and collaboration. The MS-500 SPAD Sensor Camera, a CES 2024 Innovation Award winner, will be on display at the event.

Canon U.S.A., Inc., a leader in digital imaging solutions, will charter a new path at CES 2024 with an immersive journey that takes guests on an adventure far beyond the show floor by honing in on a travel theme. Right now, the travel category is soaring, officially eclipsing pre-2020 levels for the first time.1 At CES, Canon will look to display its innovative technologies and how it can elevate its end-users’ experience with its 2024 theme “Journey Beyond the Destination,” allowing visitors of Canon’s CES exhibit to experience the magic of travel virtually.

Canon’s upcoming travel show “Now Boarding: Argentina” starts with a pilot episode that follows actress, producer, and author Lily Collins on a 3-day adventure to Argentina. The show is produced in partnership with 101 Studios, creators of hit series “Yellowstone”, “1923” & “Lawmen: Bass Reeves.”

“At its core, Canon technology is about bringing people together so they can share life’s experiences, for moments ranging from the everyday to the once-in-a-lifetime,” said Isao “Sammy” Kobayashi, president and CEO, Canon U.S.A., Inc. “Canon is very excited for the journey our CES guests will explore, to showcase the way our innovations bring people closer than they could have imagined — to each other, and to the world around them.”

Capture Beyond the Destination: Visual Storytelling Equipment

In the CES booth, attendees will experience some of Canon’s virtual reality innovations, explore content creation technology, and engage with the cameras and lenses used in Canon’s upcoming original travel pilot, “Now Boarding: Argentina,” filmed on Canon’s Cinema EOS C300 Mark III, EOS R6 II, EOS R50 and PowerShot V10 cameras. At this section of the Canon booth, users will see real-world examples of how the products are used at the cinematic, professional, and consumer levels. By taking a journey through this array of world-class imaging technology, guests will learn how Canon brings the adventure home to share with others.

Connect Beyond the Destination: Kokomo by Canon

Kokomo by Canon is a revolutionary immersive virtual reality software that will allow CES guests to feel like they’re a part of Canon’s travel content. At the Canon CES booth, visitors will step into the Kokomo journey to participate in a travel-themed virtual scavenger hunt. Attendees will see how Kokomo helps people feel like they’re together, no matter where they are in the world. Kokomo has an ImmersiveCalling feature, which is a face-to-face immersive 3D video-calling experience.

Explore Beyond the Destination: Free Viewpoint System

With Canon’s Free Viewpoint Video System (FVS), CES guests will be able to jump right into a sports match and experience the match from various angles. The system reproduces a wide breadth of views, from drone-style shots swooping in and around the players, to smaller POV angles that place viewers right in the middle of the action.

Imagine Beyond the Destination: Mixed Reality

Canon’s Mixed Reality Concept Model experience integrates the real world with virtual imaging.

Collaborate Beyond the Destination: AMLOS: Activate My Line Of Sight

Canon’s AMLOS (Activate My Line of Sight) solution was developed to elevate the modern hybrid meeting experience. Guests at CES can act as remote participants in an AMLOS meeting so they can customize their own individual view throughout the meeting based on what is shown by the in-person participants which can allow them to see things such as physical objects in the room clearly.

Journey Beyond the Destination

Canon is also proud to announce that the MS-500 SPAD Sensor Camera is a CES 2024 Innovation Award winner. The camera will be on display at The Venetian during the show. Please also visit the Canon booth from January 9th-12th (Central Hall, Booth #17629) at the Las Vegas Convention Center.

About Canon U.S.A., Inc.

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† Based on weekly patent counts issued by United States Patent and Trademark Office.

1 See here for details.

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