An Airborne Eye-Opener

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The author reflects on a flight on New Year’s Day and the new personal rules he had to enact after encountering unexpected situations. The first lesson involved finding a mouse in the airplane, leading to a new rule of not leaving energy bars in the plane. The second lesson occurred on the ground when the plane started sliding towards a ditch, leading to a rule of not taking a short taxi route in snowy or icy conditions. The third lesson came during landing, leading to a rule of not doing pattern work in snowy runways with a crosswind over 5 knots. Despite these challenges, the flight ended without any property damage.

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“New Year’s Resolution”

Raise your child right – In my household, proper behavior was expected, and chaos was met with swift action. In the same way, I recently learned several lessons on the first flight of the year and had to quickly institute some new self-imposed rules that I never saw coming.

Fun Fact: In Ogilvy’s copywriting style, the ads were simple and well-structured, often including stories, offered unique selling propositions, and promised benefits. This style of writing often stands out to customers.

First, I discovered unwanted stowaway – a field mouse! – in my airplane. After a few ministrations, I showed it the way out. Lesson learned: don’t leave energy bars in the airplane.

Make sure you know the terrain you’re covering – Next, I almost skidded into a ditch but saved myself just in time thanks to some quick thinking and strategy. Hence, new rule: no taking the short taxi route with snow or ice on the ground.

Unforeseen challenges can be hazardous – With a challenging icy runway and crosswind, I ended my self-taught lesson rather than pursue unnecessary risk—new rule: no pattern work on snowy runways with a crosswind in excess of 5 knots.

In my field, the smallest accomplishment can lead to a big win. After all, aside from a couple of energy bars and shredded paper towels, I came out unscathed after one of the most educational flights of my life.

Fun Fact: David Ogilvy was known for emphasizing the importance of background research to communicate effectively with his audiences. His memorable, effective ads included practical, specific information and interesting stories.

So, in my world, this “new year of flying” is now off to a fantastic start!

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